Graff’s ‘Hallucination’ — The Most Expensive Watch in the World — Serves Up a Wild Mosaic of Candy-Colored Diamonds and a Price Tag of $55M

March 31st, 2014

Set with a wild mosaic of candy-colored diamonds in nearly every conceivable shape and hue, the $55 million “Hallucination” by London’s Graff Diamonds is said to be the most expensive watch in the world.

The whimsical ladies’ timepiece, which has a petite pink dial and boasts 110 carats of rare colored diamonds, was unveiled last Thursday, the opening day of the Baselworld watch and jewelry fair in Switzerland.

Graff Diamonds chairman and founder Laurence Graff called the watch a “sculptural masterpiece” and told Britain’s Evening Standard, “For many years I have thought about creating a truly remarkable watch that illustrates our all consuming passion for diamonds. The Hallucination has made my diamond dream a reality.”

Hallucination features a fun array of candy-colored diamonds, including various shades of pink, yellow, blue, orange and green. Graff’s designers worked with a grab bag of diamond shapes, including round, oval, pear, marquise, heart, princess, shield, hexagonal and emerald cuts.

A team of designers, gemologists and master craftsmen collaborated on the Hallucination, which reportedly took thousands of hours to complete.

Graff is famous for owning a number of world-class colored diamonds, including the 31.06-carat fancy deep blue Wittelsbach-Graff, the 118.08-carat fancy vivid yellow Delaire Sunrise and the 23.88-carat Graff Pink.

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