The Watch That Brought My Wrist Out of Retirement

It was a mild winter night on March 17^th, 2020, around 7pm when I was closing the gate of my store for the next three months. It was two days prior to the official lock down of the COVID-19 pandemic but I wasn’t taking chances anymore. I just wanted to get home and hunker down like everybody else. Not knowing what the future was about to bring, I remember walking up to my bedroom when I got home, got undressed from my work clothes and took my Tag Hauer watch off my wrist and laid it on my dresser gently. What I didn’t know was that I would not put another watch back on my wrist until 2023.

Some of you may be wondering why I no longer wanted to wear a watch. Was it because I was home and didn’t need to follow a schedule anymore? Or was it because something clicked inside my head and told myself, “I no longer care what time it was anymore.” Afterall, we were in very uncertain times and the only thing that truly mattered to me was spending time with my family and dog. For the first time in my life, I was able to be home and not worry about the store. It was the most liberating feeling I have had in decades. Granted, I had no idea how long this was going to last or if we would even survive the pandemic.

Fast forward to 2023 and if I put a watch on my wrist three or four times since I took it off that would be a lot. I had completely lost interest in wearing a watch or caring what time it was. Most of the time I would use my phone to check the time.

In early July, my Bulova sales representative stopped by. He was very excited to share something new Bulova was about to launch and wanted AJ’s Jewelry to be part of it. I usually do not get too excited about these types of things especially since I am no longer the watch enthusiast I used to be. He began to tell me about a new watch called Men’s Jet Star - Limited Edition. As he was sharing all the details about the watch he slowly reached into his briefcase and pulled out one of the watches. It was all stainless steel with a light grey face and has blue and red markings on the dial. The hands were a nice fire engine red that illuminate so you can see it in the dark. I was immediately taken back by the watch. The band was unique, with its double square boxes going down the center of the band. I found the history of the watch equally as fascinating. I am excited to share the details about the new Men’s Jet Star – Limited Edition watch with you.

Straight from the 1970s comes this limited edition Bulova 1973 Jet Star “F”, an iconic model from the brands impressive history, now equipped with an equally impressive movement. Borrowing from its historic forebear, the stainless-steel case features a striking angular design with broad facets and a domed sapphire crystal. The vivid silver-tone sunburst dial is accented by a blue and red chapter ring, applied blue and red hour markers, and bold red hands. Luminescent plots at each hour and fill in the hands allow for exceptional legibility in every environment, while a date display sits perfectly at 3 o’clock. The new Jet Star is powered by Bulova’s Precisionist movement, a revolutionary 8-jewel quartz mechanism vibrating at a remarkable 262kHz, accurate to 5 seconds per month with increased resistance to temperature changes, and with a sweeping seconds hand. Complementing the stainless-steel case is a matching bracelet with a deployant clasp closure and latched spring bars for easy release. This limited-edition model also includes a richly colored blue leather strap and is presented in special packaging with a numbered limited-edition card. Strut your stuff in legendary style with the high-flying limited edition Bulova 1973 Jet Star “F”, a legendary design recreated for the modern connoisseur. All new Jet Star watch purchases come with a free Jet Star travel clock.

After learning about all the features of the watch and looking at the other two styles they were offering I decided to pull the trigger and order myself a new men’s Bulova Jet Star - Limited Edition watch. The Jet Star I picked also comes with a interchangeable blue leather band with red stitching. I am excited to wear a watch again for the very first time in three years. Thank you, Bulova for reinvigorating my passion for watches. I invite everyone to stop in and try on one of their three new watches. You will not be disappointed!

Jordan Eddi