May 13th, 2014
The wildly popular engagement ring “selfie” — seen across social media platforms, such as Twitter, Facebook, Instagram and Pinterest — has spawned a new cosmetic procedure that makes hands look more youthful and picture-perfect.
Dr. Ariel Ostad told PIX11 News in New York that his $1,200 “hand lift” procedure can restore and replenish lost volume in the hands, giving them a fuller and smoother appearance.
In a simple procedure that takes only five to 10 minutes, the doctor demonstrated how he injects Juvéderm, a gel-like filler, into the back of his patient’s hand.
The material plumps the hand, correcting age-related volume loss. The results are immediate and last for about nine months. Makers of Juvéderm originally intended for the FDA-approved product to be injected into the cheek area.
Patient Alexandra Berry told PIX11 News that she has been self-conscious about how her hands look and was reluctant to post a selfie of her diamond engagement ring.
Explaining her motivation for undergoing the procedure, she said, “I always thought my hands were a little boyish growing up so I figured why not. Engagement pictures are just around the corner and there’s no better time.”
Ostad believes that the popularity of the “hand lift” procedures is directly tied to the engagement ring “selfie” trend.