‘Ringly’ Flashes or Vibrates When You Get an Important Text or Call — and Your Phone Is Out of Reach

June 18th, 2014

If you hate the idea of missing important texts or calls when your smartphone is buried at the bottom of your purse, "Ringly" is a fashionable, high-tech solution. The “smart” ring — the latest in a new wave of wearable technology — is designed to blink or vibrate depending on whether you’re receiving a call, push notification or reminder.

Ringly emits five different color flashes and four vibration patterns so you can tailor your alerts to specific people or messages. A blinking blue light might signal a call from the babysitter, while a red flash might be an urgent call from the boss.

In the describing her inspiration for inventing Ringly, co-founder and CEO Christina Mercando told Fast Co Design, “I continued to miss calls and texts from my friends and family because my phone was in my purse, and I hated leaving it on the table during social outings.”

The rings feature one of four semi-precious stones, and are plated in 18-karat matte gold. The colors have been cleverly named “Stargaze,” “Wine Bar,” “Daydream” and “Into the Woods.”

Ringly supports both the iOS and Android platforms, with the phone and ring being synced by Bluetooth wireless technology.

It’s truly amazing that all the high-tech components that allow the ring to light up, vibrate and communicate with a smartphone are all neatly packed into a modestly sized fashion ring.

“We believe that the future of wearables is in building discreet technology that integrates seamlessly into your life and makes your day-to-day easier,” Mercando said in a statement. “The more I use my Ringly, the more it’s like a personal assistant telling me what to do — plus there’s something so fun about having my jewelry talk to me!”

Expected to retail between $195 and $260, the rings carry an “early bird” price of $145 to $180 with delivery in the fall of 2014. Each ring has a battery life of two to three days, and the decorative box also serves as a charging station.

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